Search Engine marketing is also a method of business analytics, which is mainly aimed to provide useful information for organizations to find business opportunity and generate profits. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68%. It may also be self-serve or through an advertising agency.Īs of October 2016, Google leads the global search engine market with a market share of 89.3%. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. advertisers spent US $24.6 billion on search engine marketing.
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